Mitch Hines, has worked in many different fields, but has always loved to fish. Mitch started researching lures and through many trials and errors, finally found a lure that works and is customizable. Russell "Rusty" McIlwain, cousin by marriage and a Dessert Storm veteran, also loves to fish and volunteers in many fishing tournaments. Rusty liked the idea and the lures, so he decided to join the team. We believe in our product. They have been tested under many conditions and are coming out on top.